Ian Stevens, Head of AV “Why Live TV Remains in Rude Health”

It seems counter-intuitive given the rise in online and on-demand formats, but live viewing through the TV set remains in rude health. The recent Deloitte annual media forecast provides positive news for advertisers… Continue reading

The Value of Branded Cultural Experiences in a Digital World– An Idea from AdWeek Europe 2017

Last week I had the opportunity to spend a day attending talks and panel discussions at AdWeek Europe. The day was packed with talks on big data, artificially intelligent machines and the shared… Continue reading

Brand Safety, Start-ups, Gender Equality and Snapchatting – Day 4 AdWeek Europe 2017

Yesterday I was offered the opportunity to spend some time down at Advertising Week Europe 2017 so that I could Snapchat, Instagram and Tweet the events on behalf of MEC. I was lucky… Continue reading

Millennials, Michael Gove, and Micro-Influencers – Day 3 at AdWeek Europe 2017

This year, as part of my ongoing role in helping to manage MEC’s social media channels, I was offered the chance to spend a day at Ad Week. I was there as a… Continue reading

What can a late ’90s Jim Carrey film tell us about the current state of advertising? Day 2 at AdWeek Europe 2017

Truman Burbank exists in a world created entirely for him with thousands of hidden cameras recording and tracking his every movement. Within his bubble he remains completely unaware of the truth of the… Continue reading

Find your inner Elvis: four lessons for leading a creative culture

Using the imagery of spanking paddles, Hollywood pool parties and Kiki Dee, Jim Lusty, partner at the consultancy Upping Your Elvis, provided the Advertising Week Europe 2016 audience with four important lessons in… Continue reading

Growing Your Most Creative Talent via Unorthodox Outlets

At their joint session on stage at Advertising Week Europe 2016, Marie-Claire Barker and Grant Tudor explored ways companies can think differently about talent development and give employees the time, space and support to… Continue reading

Day in the Life of an MEC Grad

Florence Auckland, one of this year’s Rotational Grads, goes through a typical at MEC UK. Our 2016 Grad Scheme is now open for applications!

MEC Music Week – The Future of Brand Involvement

To coincide with the 2nd edition of MEC Music Week, Mark Knight from MEC Access and Pierre-Jean Sebert from partnership agency MILES spent some time considering what the future will look like for… Continue reading

Curiosity, James Kerr and a Cheap Motel: The London AV Away Day

Rob Corr, AV Account Executive at MEC UK, discusses the AV Team’s recent Away Day which was based around ‘curiosity’ and questioning traditional methods encouraging challenging the standard, leading innovations, and in-turn being creative.