Category Archive: Display

#MustReadMonday: Viewability- It’s about time we saw the benefit of Brand Display

Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns

#MustReadMonday: 2014 -The year mobile location data finally moved in the right direction

For this weeks #MustReadMonday, the very mobile Mark Stubbs – Account Director in Display at MEC London – talks about the maturing of mobile location data  and how MEC UK are demonstrating accountability… Continue reading