Category Archive: MEC THINKS

Google Mobile Update: Is your site ready for the mobile revolution?

Paul Spreadbury, Operations Director of Organic Performance at MEC UK, takes a look at the latest Google mobile update, reviews what has been confirmed so far and what action can be taken

How Cricket’s Hitting A Six In Going Digital

Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.

#MustReadMonday: Global Sporting Events – Owning The Conversation Not The Rights

Mark Knight, Strategy Director of MEC Access, explores how technological advancements are affecting consumer behaviour in both their viewing and interaction with major sporting events.

#MustReadMonday: Viewability- It’s about time we saw the benefit of Brand Display

Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns

The Story 2015: A masterclass in the telling of tales

The Story 2015 promised to be ‘a celebration of everything that is wonderful, inspiring and awesome about stories, in whatever medium possible’ MEC UK Strategy Director Kate Ivory tells us her own tale of the day….

Who and what made up the 1 million social media mentions from #CES15?

Gearoid Godson, Social Media Insight Manager and #CES investigator, broke down the huge tidal wave of conversation that surrounded the Consumer Electronics Show to figure out who was steering the conversation and what brands and products came out on top.

How MEC UK banished the blue from Blue Monday #MyPerks

So Blue Monday….we meet again, let’s celebrate….’Waiter, a bottle of your bleakest champagne, please’…   Blue Monday is a name given to a day in January purported to be the most depressing day… Continue reading