Category Archive: Media

#MustReadMonday: The future is messenger. The future is Facebook?

Ed Kitchingman, Social Insights Director at MEC UK, discusses Facebook’s well timed focus on it’s messaging service and how it could offer a long term solution to capturing consumer attention and reliance

Happy 9th Birthday Twitter! Here’s to your future..

On Twitter’s 9th birthday, Ed Kitchingman, Social Insights Director at MEC UK, reflects on the platform and the role of streaming in its future.   When Twitter turned 9 on Saturday co-founder @jack directed… Continue reading

How Cricket’s Hitting A Six In Going Digital

Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.

#MustReadMonday: Viewability- It’s about time we saw the benefit of Brand Display

Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns

Who and what made up the 1 million social media mentions from #CES15?

Gearoid Godson, Social Media Insight Manager and #CES investigator, broke down the huge tidal wave of conversation that surrounded the Consumer Electronics Show to figure out who was steering the conversation and what brands and products came out on top.