Category Archive: Sport

How Cricket’s Hitting A Six In Going Digital

Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.

#MustReadMonday: Global Sporting Events – Owning The Conversation Not The Rights

Mark Knight, Strategy Director of MEC Access, explores how technological advancements are affecting consumer behaviour in both their viewing and interaction with major sporting events.