How Cricket’s Hitting A Six In Going Digital

Ryan Whelan, Account Executive in MEC Access Event Partnerships, takes a look at the digitalisation process behind one of Britain’s most traditional sports.

#MustReadMonday: Global Sporting Events – Owning The Conversation Not The Rights

Mark Knight, Strategy Director of MEC Access, explores how technological advancements are affecting consumer behaviour in both their viewing and interaction with major sporting events.

#MustReadMonday: Viewability- It’s about time we saw the benefit of Brand Display

Mark Stubbs, Display Account Director for MEC UK, deep dives into the topical subject of Viewability; How it can can be a huge selling point for online display and how it should be a key KPI on all brand campaigns

The Story 2015: A masterclass in the telling of tales

The Story 2015 promised to be ‘a celebration of everything that is wonderful, inspiring and awesome about stories, in whatever medium possible’ MEC UK Strategy Director Kate Ivory tells us her own tale of the day….

What does it take to be a Sunday Times 100 Best Company to work for? We won’t tell you, but our MEC’ers will!

In celebration of our brand spanking new position in the ‘Sunday Times Top 100 Companies To Work For’ Survey, we went roving reporter style around MEC towers to see what people really think about working at MEC and what matters to them the most…

#Driverlesscars: King of the road or driving disaster?

As the first road trial of driverless cars kick off in the UK, Rich Martin – Digital Strategy Director at MEC UK, considers what this could mean for the future of driving of the UK.… Continue reading

Who and what made up the 1 million social media mentions from #CES15?

Gearoid Godson, Social Media Insight Manager and #CES investigator, broke down the huge tidal wave of conversation that surrounded the Consumer Electronics Show to figure out who was steering the conversation and what brands and products came out on top.

How MEC UK banished the blue from Blue Monday #MyPerks

So Blue Monday….we meet again, let’s celebrate….’Waiter, a bottle of your bleakest champagne, please’…   Blue Monday is a name given to a day in January purported to be the most depressing day… Continue reading